LX Hausys: An AI-assisted portal for a new brand name
LX Hausys is the new name of the building and interior materials maker formerly known as LG Hausys. When the brand changed its name, Corrplus ran the digital side of that change in Türkiye and built the brand's new web portal. Visitors found products through AI-assisted filters, and a chat assistant answered their questions.
Client
LX Hausys
Industry
Construction and building materials
What we did
- Planning and running the digital side of the move from LG Hausys to LX Hausys in Türkiye
- Design and development of the web portal under the new brand
- AI-assisted product filtering by colour, pattern, application area and technical specification
- A chat assistant that answered product and project questions from the portal's content
- Sample, quote and dealer requests connected to digital workflows
- Searches for the old brand name redirected to the new portal, with search visibility kept
Where it started
LG Hausys changed its name to LX Hausys. A new brand name means more than a new logo: the website, the product catalogue and the name people see in search results all have to move to the new identity. Architects, installers and partners in Türkiye needed to find the brand under its new name.
The real challenge was the product range. Flooring comes in hundreds of colours, patterns and technical options. A visitor who cannot find the right product either picks up the phone or moves on to another brand.
What we did
- The digital side of the rebrand. We planned and ran the move of the brand’s digital presence in Türkiye. Searches and links using the old name were redirected to the new portal.
- A new web portal. We designed and built the portal under the new brand, with products, projects and application areas on linked pages.
- AI-assisted product filtering. Visitors could narrow products by colour, pattern, application area and technical specification, or simply describe what they were looking for in their own words.
- A chat assistant. We built a chatbot that answered product and project questions from the portal’s own content and passed unanswered questions to the team.
- Web workflows. Sample, quote and dealer requests went from the forms straight to the right team.
The portal ran at hflor.com; the project was later closed. We describe our digitalisation work with Mineteko, LX Hausys’s distributor in Türkiye, in the Mineteko case study.
Why it matters
A rebrand can cost search visibility and customer trust overnight if the digital side is not planned with it. AI-assisted filtering and a chat assistant make a large catalogue searchable in the visitor’s own words. If you are planning a similar transition, see our digital transformation consulting page.
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