Customer experience and marketing
Our customer experience and digital marketing service maps every step a customer takes, from first hearing about you to buying again, and makes each step measurable. Corrplus combines UX audits, CRM and marketing automation, visibility in search and AI answers, and ad measurement into one journey plan.
Book a free callTiming
Journey mapping and measurement setup usually take 3–5 weeks; improvement runs monthly
Pricing
Fixed-scope project for mapping and setup; optional monthly improvement support.
Tools we use
HubSpot, Salesforce, Mailchimp and Brevo, Google Analytics 4 and Google Tag Manager, Google Ads and Meta Ads, Google Search Console
Who it is for
- Companies spending on ads without knowing which channel brings sales
- Small and mid-sized businesses with their customer list in a spreadsheet and conversations scattered across WhatsApp and email
- Websites and online stores that get traffic but lose people at the form, cart or quote step
- Brands that want to be described correctly on Google and in AI answers from ChatGPT or Gemini
- Businesses that want a steady way to bring one-time buyers back
When it is not a fit
- Buyers who only want social media posting or content production. We build the journey, measurement and automation; we are not a daily posting agency.
- Companies whose product or offer is not defined yet. We first need to agree on what you sell and to whom.
What you get
- Customer journey mapThe steps your customers take from first contact to repeat purchase, where you lose them, and what to fix first.
- Experience auditA review of site, form and checkout steps for usability, accessibility and mobile, with a list of fixes.
- Measurement setupCorrectly defined conversions and source tracking in Google Analytics 4, Google Tag Manager and ad platforms.
- CRM and marketing automationCustomer records and segments in HubSpot or a similar CRM, with automated welcome, cart reminder and win-back flows.
- Search visibility planTechnical SEO fixes, content structure and recommendations for pages that AI search engines can quote.
How we work
Discover
With your sales and marketing team we map today's customer journey and review existing data and tools.
Design
We design the measurement plan, CRM structure and automated flows, and review personal data and marketing consent under GDPR and KVKK, Türkiye's data protection law.
Build
We set up measurement, CRM and the first automated flows in short cycles, delivering a working piece at the end of each one.
Run
We review results monthly, test and improve. If you prefer, we hand campaign management over to your team.
Where does the problem start?
When sales drop, most companies raise the ad budget first. But the leak is usually at another step: a form that breaks on mobile, a cart that reveals shipping costs at the very end, a quote request answered two days later. A customer journey map shows where those losses happen.
For companies selling in Türkiye, much of that journey runs through WhatsApp, phone calls and marketplaces such as Trendyol and Hepsiburada. So we map every channel customers actually use, not just the website.
Where should you start, by symptom?
| Symptom | Look first at | Typical first job |
|---|---|---|
| Spending on ads, not seeing sales | Measurement | Set up conversion tracking and source attribution properly |
| Visitors arrive but do not finish forms or checkout | Experience | Audit and fix the form and checkout steps |
| Customers buy once and do not return | CRM | Segments and win-back flows |
| Invisible on Google and in AI answers | Search visibility | Technical SEO and clearly defined page structure |
| We answer enquiries too slowly | Speed | Automatic first response or an AI sales assistant |
We do not do everything at once. The most expensive loss on the map decides the first job.
What our own products taught us
Okey 101 Çetele was built to fill quiet evenings at venues where 101 Okey, a Turkish tile game, is played. Customer memory sits at its core: how many times someone has visited, what they played, when they last came. The venue owner sends a campaign to the right people as a phone notification on a slow night and sees impressions and clicks in the dashboard. Loyalty there is not a slogan; it is a data structure.
In FreelancerFlow we show one next step on every screen. Putting the most important action first instead of offering ten choices is the same principle we apply when simplifying forms and checkouts on client sites.
How does this connect to our other services?
Fixes from the experience audit usually land on the site itself, which is where our WordPress and web development team comes in. When customer questions need faster answers, AI customer service takes over. For visibility in AI search, our glossary entry on generative engine optimization is a good place to start.
In the first call we sketch your current funnel together and pinpoint the step where you lose the most customers.
How would this work in your business?
Tell us where you are in a free first call; we will say plainly where it makes sense to start.
Related services and use cases
Further reading
Our own products
We use the tools and checklists from client projects on our own products too.
All products →Key terms
- GEO (Generative Engine Optimization)GEO (generative engine optimization) is the practice of preparing website content so that AI-powered search tools such as ChatGPT, Google AI Overviews and Perplexity cite it as a source in their answers.
- ChatbotA chatbot is software that converses with users in text or voice on channels such as a website, WhatsApp or in-app messaging, answering questions and handling simple tasks.
- Workflow automationWorkflow automation is an approach in which software carries out the repetitive steps of a business process, such as data transfer, approvals, notifications and reporting, according to defined rules.
Frequently asked questions
How is customer experience different from digital marketing?
Marketing brings customers in; experience keeps them. If a visitor from an ad gets lost in a poor form or a slow checkout, the budget is wasted. That is why we handle both in one plan.
Which CRM should we use?
It depends on team size, your sales process and the other tools you use. HubSpot is often enough for small teams. If you already have a CRM, we usually recommend setting that one up properly first.
Can we run campaigns over WhatsApp and SMS?
Yes, with consent. In the EU that falls under GDPR and ePrivacy rules; in Türkiye commercial messages also require registration in the national consent system (İYS). We set up consent flows together with your legal counsel.
Can we appear in AI search answers?
Tools such as ChatGPT, Gemini and Perplexity tend to quote pages with clear definitions, structure and credible content. We recommend shaping your site to answer those questions directly. No method guarantees the outcome.
How do you measure results?
Before starting we agree a few measures with you, such as form conversion, checkout completion or repeat purchase rate. We record the baseline and measure change the same way.
Do you run ad campaigns too?
We set up measurement in your ad accounts and recommend the campaign structure. Day-to-day campaign management can stay with your team or agency; it gets much easier once measurement is right.
Customer experience and marketing: let’s take the first step together
Tell us where you are in one call; we will share a scope and roadmap in writing.
How we start
- A free first callWe pin down the problem and the goal together.
- A 2-week discovery sprintWe look at the data, the process and the tools, and decide where to start.
- A written proposalScope, architecture and timeline, in writing.